Launch of Santagram

Innovative hospitality tech company, Grub Lab is creating a Christmas to remember after a year to forget, by launching Augmented Reality (AR) Santa photos. ‘Santagram’ will allow families attending Bendigo Stadium in the lead up to Christmas to get their photos with Santa, despite many restrictions due to COVID-19.

Santagram will be available for free to anyone visiting Bendigo Stadium, Victoria. Families can simply download the Grub Lab app, scan the code on the floor of the venue, which leads to three Santa photo opportunities where you can take your photo with Santa in a socially distanced and totally COVID-safe way. Finally, you can save the photo to your phone and share it on social media or with friends or get it printed!

The Santagram photo scenes include Santa on the beach in his board shorts, while Rudolph surfs a wave in the background, and a more traditional Christmas winter wonderland. Families can also opt to have their Christmas snaps with Santa in the outback, complete with cork hat Kangaroo and Kookaburras.