The Shop That Stops The Nation

Australia and New Zealand’s leading fashion and lifestyle platform, THE ICONIC, is gearing up for its biggest birthday yet with its launch of 'The Shop That Stops the Nation': a first of its kind, offering Aussies a 1 in 3 chance* of receiving a birthday surprise from THE ICONIC on Friday, September 29th.

To celebrate its 12th Birthday and thank its customers, on Friday, September 29th, The Shop That Stops the Nation will STOP the clock for two minutes every hour from 7 am to 7 pm, and gift lucky 1 in 3* shoppers with a surprise credit on their ICONIC account to spend on items they've saved in the Wishlist feature.

But it’s not just customers’ wishlist items that will be gifted as part of the celebration. Aussies who participate will also have the opportunity to be randomly gifted cult buys like ghd Platinum Hair Straighteners, Olaplex hair care, Peter Thomas Roth skincare, Benefits cosmetics and much more.

To mark the occasion, a giant clock will be displayed at the Overseas Passenger Terminal, North Wharf, offering not-so-subtle hints about when the time will stop. For those not in the city, the clock will be live-streamed across THE ICONIC's social channels on TikTok, Instagram, and Facebook for the entire day.

How to Get Involved:
Download THE ICONIC App
Add your favourite items to your 'Wishlist' starting today, Friday, September 22, 2023
Be on THE ICONIC app or website during each 2-minute stoppage every hour between 7 a.m. and 7 p.m. on Friday, September 29 2023.
Keep an eye on your inbox - if you're gifted, you'll receive an email within the hour of each respective time stoppage.
Join the conversation using #TheShopThatStopsTheNation

*Terms and conditions apply.