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Rihanna dropped as face of Nivea

Rihanna has been dropped by Nivea after over a year as the face of the skincare brand.

Stefan Heidenreich, the new head of Nivea’s parent company Beiersdorf has told German media the singer’s image does not fit in line with the company.

“The advert starring Rihanna was a no go,” he said. “I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability.”

Reports have speculated the firing is because of Rihanna’s ‘sexy’ image, and despite the company sponsoring her Last Girl On Earth world tour in 2011 and the fact they featured her in their advertisements celebrating Nivea’s 100th anniversary, Heidenreich says her campaign should have never aired.

Head to TMN News for the full story.

- Poppy Reid, The Music Network  

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