Telstra presents Bon Jovi’s December tour (through Dainty Group) as part of its new Thanks Music loyalty program. Launched in April, Telstra announced pre-sale tickets for three concerts. But the four Bon Jovi arena shows mark its first foray as a presenting partner for a stadium tour.
From next Monday, its customers can access a 48-hour pre-sale for tickets. In addition, says its director of One to One Marketing, Nick Adams, “Telstra will be offering customers the chance to meet the band backstage or join the Bon Jovi camp as a roadie for a day” as well as signed merchandise, exclusive behind the scenes footage for its social media channels, a free BJ track for customers to download via MOG with more initiatives to be come.
“Our research indicates that our customers rate live music among their highest categories of personal interest," he added. "So providing access to sought after concert tickets before they go on sale is a fantastic way to reward them for their loyalty.”
- Christie Eliezer
